Tourism News Share wonderful travel information


Chatime Delivers 'Cups of Joy' to Consumers Worldwide with Brand Refresh

2024/5/15 19:34:31

HSINCHU, May 15, 2024 /PRNewswire/ -- Chatime, a leading global bubble tea and innovative beverage brand, today announced a brand refresh anchored on its new brand promise, "Cups of Joy." Since 2010, it has helped shape the global bubble tea drinking culture through its franchise partners in key markets, including in Indonesia, the Philippines, Australia, Canada, the United Kingdom, Ireland, the United Arab Emirates, and Mauritius, with the most recent expansion in India and Thailand. The brand refresh captures the vibrant, youthful spirit of the company and appeals to Gen Z around the world– seeking opportunities to create and celebrate in their everyday lives.

Chatime brand refresh captures the vibrant and youthful spirit that appeals to Gen Z around the world
Chatime brand refresh captures the vibrant and youthful spirit that appeals to Gen Z around the world

Chatime's values and beliefs emphasize the commitment to fostering inclusivity, creativity, and a sense of a global connected community for customers. From an updated logo and tagline to new menu choices, modernized packaging, and new store designs, all elements of the brand refresh are designed to engage new customers and longtime fans on an emotional level, forging deeper connections as it delivers the fun and flavorful experiences they crave.

"In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them," said Henry Wang, Chairman of Chatime. "Our updated brand is designed to catch consumers' attention and inspire curiosity and excitement to reward yourself with a cup of joy."

"Chatime's new brand reinforces that we are committed to delivering an inclusive customer experience in every cup. We embrace our customers' choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently," said Teresa Wang, Co-Founder of Chatime. "Our beverages offer value and serve many purposes for today's consumer, whether they are looking for a moment to rest for their mental health, asocial outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We're here to support our customers with cups of joy."

Many Chatime establishments offer customizable options including sugar-free syrups and dairy-free or soy-based milk replacements that contribute to the drink's increasing popularity. And, with the continued addition of beverages to Chatime menus, the brand is well positioned to satisfy the preferences of more consumers and stay competitive in the broader beverage market.

To learn more about Chatime and its franchise opportunities, visit


Prev: Making Waves: Experience Abu Dhabi x Vilebrequin Launch a Swimwear Capsule Collection Inspired by Abu Dhabi

Next: Heart Aerospace opens US R&D hub, enters new development phase for hybrid-electric airplane


Somerset Southbay Zhuhai traffic info

Business zone:
Area:Xiangzhou District
Address: Building 2, No.236, Baonan Road,Xiangzhou District,Zhuhai,Guangdong

Somerset Southbay Zhuhai reserve:020-86007566 (CouponCode:41429) Busy or no answer, online booking please!
Catering Entertainment:0756-2895888   Meeting room reserve

Somerset Southbay Zhuhai address: Building 2, No.236, Baonan Road,Xiangzhou District,Zhuhai,Guangdong

珠海盛捷湾区星座服务公寓Somerset Southbay Zhuhai

Disclaimer: We are partners of Ctrip (including Tongcheng Elong, Qunar,Zhuna, etc.), booking, Agoda and Expedia. We only provide Somerset Southbay Zhuhai online booking service for you. Your reservation will be forwarded to the hotel by Ctrip, Tongcheng Elong and other partners. If there are problems such as liquidated damages, Tongcheng ELong or Ctrip will deduct the money and transfer it to the hotel, We are not the official website of Somerset Southbay Zhuhai, please know.